Search engine optimisation is a process of making your site visible in searches such as Google and Bing. Typically, with SEO, you want to appear on the first page of search results.
SEO is an inbound marketing technique that attracts people to your site instead of going after people, which is outbound. When done right, SEO can bring you traffic on autopilot for a long time.
Main SEO Areas
What you’ll learn in the book
- Goal and purpose of your website
- Keyword research
- Onpage SEO
- Technical SEO
- Offpage SEO
There are additional SEO areas, such as Local SEO, which focus on ranking in a specific city or country.
This handbook has 20 pages with short, actionable steps.